Thursday, December 4, 2014
Having a great nopCommerce template can help attract more customers to your nopCommerce store. Pro nopCommerce provides high quality, hand-crafted nopCommerce themes for stores of various types. Here are a few things to consider when deciding on a template for your online business.
Products and target markets
A well-chosen theme can make your products resonate with your target audience, so it is important that you choose a theme suitable for your business. For example if you have a florist shop you might want to choose a brighter and more lively-looking theme than say a restaurant.
Integration with special features
Perhaps you want a video player on the home page of your store. Some themes will do a better job of highlighting key features than others. If you go to the trouble of creating video or having live sales representatives, you want to be sure that your theme works with those features.
Ease of use and user experience
A theme used for e-commerce should be as easy as possible for your customers to navigate and interact with. A frustrated customer or potential customer might turn to an easier-to-use online store thus hurting the bottom line of your company.
In today's busy world, many people shop online using a tablet or smartphone. Themes can appear differently on these devices so it is vital to check and make sure that your theme is equally optimized for mobile platforms as they are on desktop.
With many different themes available, it can be wise to seek the opinion of a business associate or friend when deciding on a theme. And remember, basic theme customizations are always encouraged! You wouldn't want your online store to look exactly like other stores who has also purchased the same theme!