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nopCommerce Tutorials, Tips & Tricks

4 Myths about CDN (Content Delivery Network)

nopCommerce CDN plugin

Over the past 2 years, site loading speed has become an important factor for SEO. Google is placing so much attention to it that they actually published the Google PageSpeed Insights tool to help people guage their site speed. Site speed is even more important for e-commerce platforms like nopCommerce, because buying decision can happen in split second. Often time, if an e-commerce site is not loaded fast enough, potential buyers may leave the site resulting in loss of sales.

And lost of sales is the last thing every site owners wished. That's why CDN (aka Content Delivery Network) has gained popularity over the years. 

So what exactly is a CDN? CDN is a network of servers located around the world that take care of one thing - to ensure fast delivery of static content such as images (JPG, PNG, GIF), CSS and JavaScripts.

So why is it so important? If you think about it, static files actually makes up about 80% of a web page. If static files cannot be delivered in a consistently quick manner, site speed will be greatly affected.

But most site owners are not convinced to deploy CDN on their e-commerce stores, usually due to the following reasons...

Free SSL for nopCommerce

You probably know that SSL / HTTPS is one of the "must-haves" for all e-commerce stores. Not only does it offer an extra layer of protection to the store users, it also results in higher SEO (Search Engine Optimization) ranking!

Yes, Google actually takes this into account. So it's very important to implement SSL / HTTPS on your nopCommerce stores.

In this video tutorial (transcripts prepared), I am going to show you step-by-step how you can get SSL cirtificate for FREE! I'll also show you how to install it on your server (taking Azure App Services as example).

Free SSL for nopCommerce

nopCommerce Speed Optimization for SEO

I've recently asked by many of you how to make nopCommerce optimized in terms of loading speed.

The reason why so many people are concerned about page loading speed is because

  1. Users can get distracted if a page is not loaded fast enough
  2. Google has placed much importance on page loading speed in the SEO ranking factors

To answer the question once and for all, I have prepared a free e-book for you all who are interested in the topic of nopCommerce speed optimization.

Debugging nopCommerce - Common nopCommerce Exceptions and Their Fixes

Being an nopCommerce MVP (AKA nopmvp) myself, if often see people asking, repeatedly, about the similar questions. These questions are related to nopCommerce / C# exceptions, and can actually be solved relatively easilly if you know what the error messages mean. Unfortunately, many developers are not trained to properly read C# and ASP.Net exceptions and make sense of them.

So, in this blog post, I'll try to lay out a few common exceptions that nopCommerce developers face, and provide insight on each of them.

nopCommerce SEO Pitfalls and How To Solve Them - Part 2

We at Pro nopCommerce like writing blog posts and tutorials about nopCommerce themes, nopCommerce plugins and nopCommerce customizations. But sometimes we can get overwhelmed by works that we have very little time to write blog posts ourselves!

In view of this, we are happy to feature Robert Bourne in this blog post, who happens to be our first guest blogger! Kudos to Robert!

Below is what Robert has to say in our second installment of nopCommerce SEO Pitfalls and How To Solve Them.

5 Tips for nopCommerce Conversion Rate Optimisation

nopCommerce is a great platform for quickly (and cheaply) setting up a new e-commerce store. As you get started, seeing new traffic on your website is always exciting; but there is nothing more disheartening for a business than watching those visitors leave without becoming new customers.

5 Tips for nopCommerce Conversion Rate Optimisation

How can you convert those clicks into cash? Enter Conversion Rate Optimization (CRO). Check out these five great tips for enhancing your site's conversion rate.

How e-Commerce Can Win Customers and Make Profit

nopCommerce is a great way to get started cheaply and easily with your online retail route. But merely getting your nopCommerce stores up and running is not good enough, even with a beautiful nopCommerce theme. You need to win customers and make profit!

nopCommerce Stores Win Customers and Make Profit

Every successful e-commerce business has one thing in common: happy customers. But how each business interacts with their customers is unique. In 3 years, the annual revenue for online retail will hit $370 billion. How a business passively or actively engages with their customers will determine how big a piece of the pie they'll take.

For e-commerce businesses, customer satisfaction is becoming more and more paramount to good reputation, success, and revenue. Here are 3 e-commerce best practices to engage your customers and increase conversions.

Migrating Old (Existing) URLs to nopCommerce URLs

Being a popular e-commerce platform, it is very common for store owners to want to migrate to nopCommerce for its powerful features.

One common problem developers face is to migrate old, existing links (from some other e-commerce platforms) to new links (nopCommerce). Especially for old sites which are already getting tons of traffics and are having very good SEO rankings, it is very important to make sure the old URLs are 301-redirected to new nopCommerce URLs.

If it's static URLs (e.g. those for content pages), you can already use IIS URL Rewrite to do the migration manually. But the problem arises when it comes to product and category urls. Because the URLs are dynamic (and there are tons of those URLs), it is usually impractical to manually add URL Rewrite entries one-by-one.

Take the following URLs for example:

  • http://oldsite.com/product-slug-one-p1234.htm
  • http://oldsite.com/product-slug-two-p4567.htm
  • http://oldsite.com/category-slug-one-c12.htm
  • http://oldsite.com/category-slug-two-c34.htm

If you look at the URLs, they are pretty dynamic. Product URLs follow a pattern of {product-slug}-p{product-id}.htm. Category links also follow a similar pattern.

And to make the problem worse (which happens very often), old product IDs (and category IDs) do not correspond to new product IDs. That means in old system, product ID 1234 is product ID 4321 in new system.

So the question now is - how can we make sure old URLs, such as http://oldsite.com/product-slug-one-p1234.htm, will be 301-redirected to new nopCommerce URLs, such as http://nopcommercesite.com/product-one-new-slug?

How to Maximize Your E-commerce Revenues

Often time, setting up your nopCommerce store is just the start. If it doesn't bring in sales and revenue, it's meaningless to set up the store anyway.

E-commerce sales are on the rise and expected to continue growing over the next several years. That’s the conclusion of a recent Forrester study. Total e-commerce sales in 2013 reached $262 billion, a 13% increase over the previous year.  Forrester predicts e-commerce will grow by an additional 10% annually for the next five years.

Of course, some sites are more successful than others.  According to a recent survey of online shoppers, the most popular sites are Amazon, eBay, Newegg, ASOS and Sephora, in that order. What shoppers like about these sites includes affordable pricing, simple navigation, easy checkout, free shipping and useful product reviews, among other qualities.

How can you increase your e-commerce profits and give site visitors the kind of experience they want? 

How to Maximize Your E-commerce Revenues

Here are 4 common sense tips to maximize e-commerce revenues:

Things You Need to Know About nopCommerce Templates

In case you do not already know, we sell a couple of free and paid nopCommerce themes on our website. We like creating beautiful and usable nopCommerce themes, and I would like to lay down some guidelines in this blog post on how to choose the perfect nopCommerce template for your next store. (I've earlier written a more generic article on the same topic, make sure you read it before continuing.)

nopCommerce themes | nopCommerce templates

When it comes to e-commerce, the layout of your shop can be crucial to positive user experience (UX), how long a user stays on your site, and even conversion rates. When users visit an e-commerce store they want to easily find what they're looking for while viewing a website that is aesthetically pleasing to their eyes. In fact, a well designed e-commerce template can directly increase your store's sales. 

So how do you choose the perfect theme?

Hello, welcome to pro nopCommerce!

I am Woon Cherk, an nop mvp; and this blog is the place where I share my experiences developing nopCommerce themes and nopCommerce plugins. I also give out free nopCommerce plugins and free nopCommerce themes from time to time, make sure you subscribe to our e-mail newsletter to get updates and freebies! Click here to read more about me.